Sponsored Love: The Influence Of Local Guides On Google Reviews

The influence of local guides is undeniable when it comes to acquiring high ratings and reviews on Google reviews. This is because local guides write around 62% of Google reviews.

For location-specific businesses like restaurants, this number surges up to 69%.

Therefore, businesses must buy Google reviews and insist on local guides for recent reviews. 

But who are these local guides on Google reviews? Why are they so crucial for your business to stand high on Google? Well, in this blog, we will find answers to these questions and more. Let’s start!

Who are Local Guides On Google Reviews?

Local guides are those voluntary reviewers who take pride in sharing their valuable feedback on Google to earn points and batches. They are frequent reviewers who share photos, edit places, and answer questions on Google reviews.

Ordinary customers write reviews occasionally out of their mood. However, local guides find it to be their duty to share their feedback on Google whenever they get a service or product.  

Millions of people directly depend on the contributions of local guides on Google reviews to decide their suitable restaurants or spas. Therefore, businesses need to get the attention of these local guides to get more Google reviews.   

How Many Local Guides Are There On Google?

The number of local guides worldwide is increasing rapidly since the inception of this idea by Google in 2015. The approximate number of local guides on Google is over 150 million globally.

However, the number of local guides still needs to be higher when you compare them with usual customers as Google reviewers. However the local guide reviews tend to remain on top of all the other ordinary reviews.

Average Number Of Google Reviews By Local Guides

On average local guides write about 3.6 times more on Google reviews than non-guides. If non-guides write 1.9 reviews per person on average, local guides write about 6.8 reviews. 

Also, the level of local guides from 1 to 10 on Google often determines their interest in writing reviews more frequently. Local guides on level 5 for instance contribute more to Google reviews to attain a higher position.

Google also give points to local guides on their diverse contributions;

• Reviews- 10 points
• Ratings- 1 point
• Photo Sharing- 5 points
• Video Sharing- 7 points
•  Writing reviews with more than 200 characters- 10 extra points
• Answering reviews- 1 point
• Responding to Q&A- 3 points

These points motivate them to be more frequent. Securing more points makes them get up to higher levels.

Impact Of Local Guides On Review and Rating Numbers

Local guides therefore play a significant role in shaping the dynamics of Google reviews for local businesses. Here let’s look deeply into the impact of local guides on securing more Google reviews and ratings for you.

• Increase The Volume Of Reviews

Local guides as you can see write more often on Google reviews than ordinary customers. Therefore, their active participation can lead your business towards achieving more frequent and diverse reviews online.

This increased number of reviews will instantly contribute to your business reputation locally. People finding local services on Google will trust you more if you have reviews from these local guides with batches from Google.

• Help In Increasing Engagement

Local guides not only review once, but they constantly reply to the queries of others on your Google review section. Their motivation to get a higher number of batches makes them write repeatedly.

Therefore, unlike regular reviewers who may just give their feedback once and forget you thereafter, local guides check on their reviews regularly and respond back to queries. This contribution increases your engagement in Google reviews greatly.  

• Provide Diverse in-detail Reviews

Local guides are pro review writers who can skillfully write diverse, top-quality reviews. Their in-detail reviews with specific features of your company, service timing, quality, staff behavior, etc., can improve your review section immensely.

This lengthy review with specifications also benefits the regular audience looking for clarification in the review section before buying. Google too, prioritizes local guides by highlighting their diverse reviews on the top.  

• Influence Overall Ratings

Businesses’ ratings from local guides significantly impact their overall ratings on Google. Higher ratings from these frequent reviewers will quickly make you a desirable local brand.

Since local guides are usually more active than other reviewers, your chances of getting a high star or low star rating become higher with them. Therefore, they can potentially change the overall ratings of your business. 

• They Increase Your Credibility

Local guides and their high-quality reviews about your business make you more credible. As people trust and validate what is on Google, the reviewers with a Google batch automatically drive more attention.

The credibility of your business will be higher with a review from a high-level local guide. With such reviews, you can enjoy higher click-through rates, direct sales and profits.  

Conclusion: Use Local Guides To Get More Google Reviews!

Local guides are a minority part of Google reviewers with significant influence on the success of local businesses. They dominate the Google reviews section with frequency, diversity, quality, and consistency in crafting reviews.

The number of local guides on Google Reviews is low, and there is no conclusive way to find and directly request them for a review. However, if you once catch one’s attention, your business can genuinely flourish through its quality reviews.

Finding a local guide to review for your business is difficult, but buying Google reviews from Buyreviewz is not. You can get your desirable amount of quality reviews and kickstart your business immediately online.