With a store in East Harlem Target is arguably the originator of the diffusion designer collaboration, and to celebrate 20 years of the democratization of design.
Starting with its inaugural partnership with architect Michael Graves in 1999 — it’s releasing nearly 300 pieces from its archives that began on September 14, 2019.
(This editor still wears her Rodarte x Target denim jacket.) To get you ready, peruse 20 years of collabs in this coffee-table book from Rizzoli.
Target sparked the democratization of design two decades ago, as the first retailer to forge partnerships with well-known and emerging designers to offer high style without the high price tag. This idea altered the fashion and style landscape forever — and became a retail game-changer. Now readers can discover the inside story from those who were there — the designers, photographers, creators, superfans, and of course, the Target guests.
For 20 years, Target’s design partnerships have made a mark on culture at large, with the retailer’s brand promise of “Expect More. Pay Less.” embracing the belief that design should be accessible, too. At the center of Design for All are the designers — offering exclusive collections in stores or at another Target first, the pop-up shop. From Michael Graves to Isaac Mizrahi
, John Paul Gaultier to Philippe Starck, Jason Wu, Alexander McQueen, Gwen Stefani and more, Target has collaborated with more than 180 designers throughout the past two decades. And this book covers it all with new glimpses behind some of the most iconic collections including Missoni, Steven Sprouse, and Lilly Pulitzer.
20 Years of Design for All is the definitive tale of Target’s impact on culture and retail with page after page recounting every one of those memorable years. Through beautiful photographs, advertising stills, sketches, and interviews with designers, influencers and Target insiders, this book offers everything readers love about Target. It’s chic and approachable. Stylish and inclusive. With surprises around every corner.
Target, considered a leader in the design, is one of the largest retailers in the United States with more than 1800 stores across the country.
Get Target: 20 Years of Design for All: How Target Revolutionized Accessible Design 
Hardcover here.
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