In the dynamic landscape of the digital era, a robust brand presence on social media has become imperative for businesses seeking to thrive and connect with their target audience.
Continue readingThe Importance Of Conducting A Brand Audit From Harlem To Harare
The business landscape is getting fiercely competitive with every passing day.
Continue readingHow To Build A Strong Brand Identity: 7 Tips To Follow
Your brand identity is how you are known and recognized in the marketplace.
Continue readingFine-Tune Your Brand By Identifying Your Business Niche In Harlem
One of the best brands in Harlem has been Rao's (see above), there brand has been anything but generic. Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Continue reading
Starting A Brand From Scratch In Harlem Or Harare
By Joe Pantigoso
Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding.Continue reading
Your Brand Brainstorming Worksheet From Harlem To Hollywood
Brainstorming is emotional, not rational. While you should have information from your market research in mind while brainstorming, it's important to be creative.Continue reading