Sponsored Love: SEO Marketing, SEO Link Building To Boost Your Website

We’re living in a digital era, so we are all online! It’s quite important to use proper methods to boost our website search engines ranking if you want to rank higher.

If we mention one important method, we certainly need to talk about link building.

Search engine marketing is a key factor that you cannot lose sight of if you want your online platform to appear in the first places of interest of your buyer persona, and using backlinks will help your website to reach this goal.

If you have no idea what this is about and how to put it into practice, in this blog we will tell you the basics about it. Among other things, we will see what link building is, its importance and main benefits.

Let’s dive in!

Understanding link building and its importance

Several researches back up the importance of using link building as a fundamental tool to boost the marketing of a website. If we use simple words, this process consists of linking to a website from another website.

When we speak about referring a link to another website, it’s called a backlink. If a website, whether it is a business website or any other website, uses backlinks wisely, its chances of ranking higher in search engines increase.

An Ahrefs article on the statistics of backlink usage and its importance in Google highlights that links are the third most important factor when it comes to ranking an online platform.

According to their research data, there is a positive relationship between the use of links and ranking. This makes it a crucial tool for search engine marketing.

Approximately 43% of the top ranked websites in search engines have at least one reciprocal link.

Is it possible to do SEO marketing strategy without link building?

Yes, you can run a marketing campaign without using a link building strategy, but it is not the most advisable if you want to rank.

Using SEO strategies based on link building is a good idea, especially if you are just starting out, and you need your content to appear in Google search engines.

One thing to keep in mind is that you should never plan using fraudulent links, as this can jeopardize the authority and reputation of your website, as well as causing penalties.

Main benefits of using link building

As we have highlighted before, link building is an important benefit for ranking and improving the marketing of your website, but it is not the only benefit.

In this section, we will look at the main benefits of using link building to boost your SEO marketing:

1.    Better traffic

Traffic is one of the biggest benefits that link building can generate. When a person visits your page and clicks on an associated internal link, this action converts to a view and therefore traffic to your website.

2.    More complete marketing strategy

Working on link building is not an easy process, but when it is achieved, the results allow you to have an optimized and organized website. In this sense, it is easier to use links that lead your users to meet their needs.

3.    Relevance and authority

link building strategy works as a tool to help your website to achieve greater relevance, as long as you apply backlinks taking into account SEO marketing basics.

4.    Brand building

Optimal link building allows you to define your brand within your niche. The value of proper backlinks is not only focused on SEO, but also on your target audience.

How to choose a proper link to your website

Now that you know what link building is, it’s a good time to talk about the step-by-step to do it correctly.

The process basically consists of

1. Find a proper backlink: You need to search a proper source. For example, we used SEMRUSH as a backlink for you to read more about backlinks and SEO. It’s a trustful source.
2. Tag the link: Secondly, create a link tag, browsers and search engines understand when you enter a link from another website after you create it.
3. Locate the reference of the link: It usually goes to another website of your niche, but you can also go to a relevant image, or a video.
4. Place visible text: this means highlighting the keyword or anchor within the text so that the user knows that when they click on it, they are going to a link.
5. Close tag: Place the end of the link tag for search engines.

Although it may seem like a simple process, there are considerations that you must take into account when building links, so it is important that you use a professional backlink builder.

Do I need a Backlink Builder?

Simply put, a backlink builder has the function of building links between web pages in order to boost their SEO.

Their main job is to create quality backlinks for your website that will help you rank in the search engines.

Some of the key functions that a backlink builder performs are:

• Researches competitor links and identifies the best backlink opportunities for link building.
• Develops natural links focused on SEO optimization.
• Analyzes and measures results of backlink usage in terms of SEO impact.

If you work with a backlink builder, it is possible to build better visibility and positioning strategies for your website on Google Search engines.

Final thoughts

SEO is a complicated process that requires professionalism. Nowadays, there are many methods and link building services that can help you to simplify the creation of adequate links for your website.

If you do not have experience in this world, it is best to rely on experts to give you the necessary tools to promote your website organically.

In conclusion, with proper link building, it is easier to achieve your SEO marketing goals without resorting to fraudulent alternatives such as buying links.