Sponsored Love: How Can Brands Use Custom Cream Boxes To Boost Sales?

A single trip to a supermarket is enough to reveal the number of brands competing in the cosmetic cream segment.

There are boxes upon boxes of creams, each waiting to be noticed and purchased. However, not all are lucky enough; some even have to head back to the brand’s warehouse. From a business point of view, the returns can be very painful for brands. One way brands can reduce the number of returns and increase the number of sales is by using custom cream boxes.

Welcome to the right place if you want to up your cream’s game with awesome packaging. This guide is for brands looking to introduce creams to the market, increase sales, create a brand image, or connect with their target market without spending too much. You may be thinking, are all these things possible with just a box? Don’t worry, we are here to explain. We will present different tips for designing amazing custom cream boxes. So, let’s get down to business right away.

5 Tips to Help Brands Increase Sales and Profit by Using Custom Cream Boxes

1.     Begin with Target Market Research

The central pillar of any business activity is target market research. Let it be marketing, TVC, online or press advertising, product launch, merger or acquisition, knowing what people want is compulsory. The best way to get this information is by doing target market research against elements like the population’s age, gender, race, behavior, and buying preferences. Once you know these traits, you can incorporate them into all business processes.

This information can help you design unignorably attractive custom cream boxes. The shoppers will feel a connection with the box. It can inspire them to buy, even if the need is not too high. Boxes that are not relevant to a buyer’s preferences are less likely to be noticed. This is especially true for online sales. People are continuously scrolling through their social media feeds. You just have 1-2 seconds to appear relevant and earn a click. 

2.     Focus on what your Customer Needs

Cream or serum buyers are looking for solutions to deal with some problems. They either need to fix dryness, revitalize skin, or a sunblock solution. Ensure that your cream’s box provides ample information to the buyers. It must list ingredients, benefits, and possible side effects, if any. Listing maximum information can help you gain the buyer’s trust. This trust isn’t only handy for a one-time sale; it increases customer retention and encourages shoppers to check out your brand’s other products. 

3.     Ensure Protection and Durability

Creams are usually packed in glass containers. These containers are prone to breakage during shipping or on-shelf display. Moreover, the creams are also sensitive to external factors like heat and moisture. Custom cream boxes can help you avoid all these problems. You can opt for cushions and inserts in the boxes to increase container protection and durability. Further, picking sturdy materials like corrugated or Kraft stock can beef up the protection factor for long-distance shipping.

Another thing to consider here is the daily use of such products. The packaging must be durable enough to last the lifetime of the product. Most users prefer to keep creams inside the boxes to avoid breakage or damage from heat and water. All these points can help create a positive image for your brand. Since online buyers can’t feel the box, you have to ensure maximum packaging quality to earn a positive review. 

4.     Don’t forget the Marketing Touch

These boxes are not only a packaging for creams. They are a solid marketing tool that brands can use to deliver their message. The common options for printing on cream boxes include brand name, logo, tagline, message, and promotions.

While these are great and fruitful, something unique and innovative is always noticed by shoppers. You can use unique artwork, colors, shades, and patterns to entice customers. A combination of both of these things, with information about the product on one side, are great ideas to go with.

5.     Use the Right Material

Have you noticed the recent trend of considering packaging material before buying? The change in buyer behavior to prefer green packaging is not limited to only cosmetics. Let it be food, garments, shoes, perfumes, or medicines, people now look for eco-friendly and biodegradable packaging. While plastic is recyclable, it still has an overall negative impact on the environment. The paper packaging, made from cardboard, corrugated, or Kraft stock, is the right way for brands to go ahead. All these materials have a zero carbon footprint.

Brands can capitalize on this behavior by only using green packaging. They can also use the space on boxes to educate buyers about their commitment to sustainable business practices. 

Custom Cream Boxes: The Right and the Easy Way Out

The above discussion may be too strange for some and too familiar for others. If you are on the strange side of things, don’t worry; your product’s packaging needs a complete revamp. CPP boxes is here to help. We offer free design support for all brands looking to get guidelines for designing custom cream boxes.

For those on the familiar side, CPP boxes can help beat competitors by providing high-quality packaging at the lowest prices. We also offer free shipping along with no die & plate charges That’s why CPP boxes is the best place to buy boxes at wholesale.

Overall, these boxes are an easy way for brands to increase their sales. CPP Boxes has helped numerous brands come out of the sales slump and would love to be your partner in reshaping your brand’s future. Contact us now and stop worrying about your packaging needs.