Newly elected state Sen. Brian Benjamin has raised hell about the rebranding of South Harlem as “SoHa,” calling it a shameless gentrification tactic.
He even introduced a bill last month that would crack down on real estate firms that create new names for neighborhoods to attract wealthier buyers and renters.
But Benjamin is not above taking their money.
Campaign finance records show he received a $2,500 donation in April from a holding company of Artimus, the real estate developer behind the luxury condominium in South Harlem called SoHa 118.
The condo building, on W. 118th St., opened in 2008 and was billed as “The Face of South Harlem.” A third of the apartments are affordable housing, but the majority are market rate, with many easily selling for more than $1 million.
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