In today’s digital landscape, teeming with social media influencers and fashion trends that shift on an almost daily basis, one segment that is especially discerning is Gen Z girls. Shaped by a constant influx of digital content, this “always on” generation values meaningful content, transparency, and an authentic sense of style and community. That’s why Nowadays, a new digitally-driven fashion brand for teen and tween girls, has partnered with Skai Jackson for its next collection. The newest addition to its retail lineup, Nowadays Skai, is the first clothing collection by the 15-year-old actress, social activist and teen icon. Jackson’s collection captures her fearless and playful red carpet style, combining rich textures like faux fur and velvet with understated day-shine and jewel tones.
Free, Monday, October 16, 2017, 11:00 AM – 11:30 AM EDT
Make Reservation HERE
Or Check out the Live Stream HERE
BUILD Series Studio, 770 Broadway, 4th Floor, New York, NY 10003
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