With a couple of CVS Health stores in Harlem, CVS is introducing a curbside pickup service accessible through its mobile app allowing customers to order most items using a mobile app and get their order delivered to their vehicle when they drive up to the store.
You may never need to walk into a CVS store again — and that’s just fine with the drugstore chain.
The retailer planned to announce Tuesday that it will allow customers to order most items using a mobile app and get their order delivered to their vehicle when they drive up to the store.
The service, dubbed CVS Express, was built on a mobile platform in partnership with Palo Alto, Calif.-based start-up Curbside, founded by the same entrepreneurs behind Apple’s Find Your iPhone app. CVS invested an undisclosed amount in Curbside.
The curbside pickup service, integrated into the main CVS smartphone app, will come without any price markups, and CVS is promising to get orders ready within “about an hour.”
Retail customers are demanding highly personalized experiences.
Still, there are a few hurdles for CVS, the nation’s largest drugstore chain. For starters, Foulkes acknowledged that the CVS Express service will not be hooked up to the in-store inventory system.
So employees who will use smartphones to fulfill orders won’t discover that items are out of stock until they walk through the aisle.
Foulkes said that currently customers will be notified by text when they’ve ordered an item that’s not available, offered a substitute item or provided their order without the item.
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