By Ronn Torossian
She may just be one of many pretty faces in her family’s ensemble cast reality show, but Kim Kardashian has once again found a way to stand out from the rest of her famous friends and relatives.
And, she’s gone right back to the talent that brought her to the ball to begin with. Kardashian’s hot bikini spreads (no pun intended) in Us Weekly put the focus of the “K Family” conversation squarely back on Kim.PR guru and Harlem lover Ronn Torossian explains that KimKardashian has long had a keen understanding of marketing — and has always had a penchant for knowing how to get — and stay — in the spotlight.What can Kim K’s sandy backside cover shot teach you about how to promote your own brand?
Here are three tips to keep in mind when trying to stand out from the Harlem crowd.
1. Never forget why they love you: Kardashian may have moved on from her early time in the spotlight, but she has yet to forget why people loved her in the first place. She might be an actress, model and TV star, but she was a traffic-stopping sex symbol first. Why not revisit that initial claim to fame? When you got it … you have to choose the right time to flaunt it.
2. Be honest about what you bring to the table: Kim never frets about not being the next top dramatic actress — she is clearly very secure in her skin. Understanding what you bring to the table is a vital step toward finding success in your chosen field … no matter where they point the camera.
3. Have fun with your time in the spotlight: One of the things about Kim’s sexy shots is how unexpected they were to some people. After all, the actress and model just had a baby not too long ago. Endless articles have been written about her “size” during and after the pregnancy. The cover shots and inside spread are Kim’s opportunity to wink at her critics while giving her fans a reason to cheer.
So, while you’re taking a second look at those hot pics of Kim on the newsstand, take a few moments to consider what her latest public relations gambit can teach you about keeping your brand’s name in those Harlem lights.
Ronn Torossian is one of America’s most prolific and respected public relations experts. Torossian is the founder, president and CEO of 5W Public Relations, one of the 25 largest independent American PR firms, headquartered in New York with an office in Los Angeles.
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