To celebrate its 5 millionth member, Planet Fitness is celebrating, kicking off a “5 Million Thank Yous” campaign and contest from Harlem to Hollywood.
Members in Harlem can enter their information into the Thank-O-Matic 5,000,000 and get a personalized thank-you video, and enter to win such prizes as a Mazda 5, a 5-day cruise, or $500 five times a day.
The effort is in keeping with the ongoing “No Gymtimidation” campaign. Comical “Lunk Alarms” (activated whenever someone breeches gym etiquette in some intimidating way) and its Judgment-Free Zones are intended to make the slackers among us feel safe and at home.
Using that “gym for the rest of us” positioning, the company (which even occasionally offers members free pizza and bagels) had a banner year in 2013, with three locations in Upper Manhattan and Harlem (Source).
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