F.Y. Eye is the nation’s only nonprofit social impact media organization amplifying nonprofit messages through a network of digital screens in trusted community spaces across NYC.
Where public service announcements (PSAs) are shared at no cost. Today F.Y. Eye is pleased to announce #LinkToCommunity, a strategic partnership with New York City’s expansive communications network, LinkNYC, that will increase F.Y. Eye’s PSA distribution and ensure nonprofits have equitable access to the public square.
This alliance will dramatically strengthen the voices of nonprofits by expanding the reach of F.Y. Eye’s PSA distribution, to now appear on the streets of NYC through LinkNYC’s kiosks, and will diversify the content of LinkNYC’s display screens.
F.Y. Eye’s PSA Network – Free Advertising Space For Nonprofits
F.Y. Eye was founded in 2005 with its cornerstone program, the PSA Network. Utilizing a network of digital screens currently located in community spaces such as health clinics, supportive housing facilities, and community centers, the PSA Network provides nonprofits with no-cost advertising spaces to build public awareness about the wealth of social, civic, and educational resources and programs provided by local nonprofits.
The PSA Network further addresses a fundamental problem in the nonprofit sector, which is that traditional advertising is prohibitively expensive for many nonprofits, preventing them from delivering critical information to those in need. The PSA Network serves as a bridge, putting the power of information in the hands of the people.
“The nonprofit sector plays a fundamental role in building a more equitable, compassionate, and inclusive society by addressing social needs, driving social change, and mobilizing resources and support,” said Christina Daigneault, Executive Director of F.Y. Eye. “LinkNYC supercharges our mission to democratize advertising and helps nonprofits bring critical information directly to the people.”
F.Y. Eye and LinkNYC Partnership, #LinktoCommunity, Advances Community Voices
LinkNYC’s kiosks have become an integral part of the city’s urban landscape and provide a powerful communication platform, offering free Wi-Fi, phone calls, charging stations, access to city services, and more than 1,800 digital billboards across the five boroughs that will now be utilized by F.Y. Eye’s PSA Network to help amplify nonprofit PSAs. The new #LinktoCommunity partnership between F.Y. Eye and LinkNYC will catapult nonprofit PSA distribution on F.Y. Eye’s PSA Network from a previous reach of 2 million impressions per PSA before the partnership, to over 47,408,658 impressions.
“LinkNYC provides a valuable public service, and our partnership with F.Y. Eye will allow us to expand on our LinkLocal program by providing wider accessibility to the screens for nonprofits,” said Nicole Robinson-Etienne, LinkNYC’s Director of External Affairs. “A major objective of our mission is to empower and advance community voices through our state-of-the-art telecommunications infrastructure, and we trust F.Y. Eye to help facilitate this effort.”
How Can A Nonprofit Submit a PSA to F.Y. Eye’s PSA Network?
F.Y.Eye’s PSA Network is open to all mission-based nonprofit organizations with programs or messages relevant to New Yorkers. Simply visit the F.Y. Eye website and fill out the PSA Request Form for immediate consideration. Past PSAs distributed by F.Y. Eye’s PSA Network can be viewed and downloaded from the PSA Gallery.
About F.Y. Eye
F.Y.Eye is a 501(c)(3) public charity that has been amplifying community voices since 2005. Their mission is to build public awareness about critical New York resources, programs, and messages by creating and distributing community and artist-driven public service announcements by local nonprofits. www.fyeye.org
About LinkNYC
LinkNYC is the world’s largest and fastest free public Wi-Fi network. Each Link kiosk provides free super fast Wi-Fi, phone calls, device charging, access to social services, and displays content such as real-time weather, transit info, public art, and local information. The city-wide network has more than 13 million Wi-Fi users and has connected more than 25 million free phone calls. All of LinkNYC’s services are completely free to users and taxpayers, provided by CityBridge, a partnership led by Intersection and ZenFi Networks. The second generation offering will deploy thousands of new kiosks, called Link5G, enabled with 5G wireless technology across the city. For more information about LinkNYC or to find a Link near you, visit www.link.nyc
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