Search engine optimization (or SEO for short) has been bandied around business circles for over a decade now, which has made it easy to overlook as just another buzzword or tactic which is overhyped.
However, there is a compelling reason why search engine optimization is such a famous marketing technique – it can be powerfully effective. Now, if you are not familiar with what SEO is, then don’t worry, because you are far from alone.
While many people may pretend to have a strong understanding of what SEO is and what it does, few have ‘mastered’ it.
In essence, SEO is a tactic used by marketers to improve the domain authority of a particular web address, thereby increasing the chances that the search engine algorithms will reward it with a higher place in the search engine results page ranking.
Of course, the higher the ranking, the better the chance of your business being discovered by potential customers. Do you actually need SEO for your Harlem business? This is what you need to know:
Search engine optimization helps you gain more traffic to your website
Unsurprisingly, the most compelling argument for search engine optimization is the fact that it can quite likely land you a significant amount more organic search traffic finding your website.
This is great news, because as you probably already know, getting people to find your website is incredibly tough.
What SEO does is it proves to the algorithm that your website contains value for people searching for particular keywords. For example, if someone searches for a Bolognese recipe and your website has a great recipe article, they are more likely to show your website to that person.
Of course, SEO is a complex and time-consuming task, which is why it is best to delegate it to a white label SEO provider who can complete the work for you.
It can help you cultivate an online audience
Another great reason why SEO is useful for your Harlem business is that it can help you build a strong online following.
SEO works partly through the creation of web content – such as blogs, articles, and podcasts on your website. If this content is genuinely helpful for your customers (as it should be if you want it to work), then you will gradually build regular visitors to your website.
This audience can then be converted into social media followers, brand advocates, and of course, customers.
SEO enables you to demonstrate your expertise
Finally, search engine optimization enables you to demonstrate your expertise in a practical and self-evident way.
When you are regularly creating content that helps your target market, you will show them that you know what you are on about and can be trusted to solve their problems.
This creates instant authority and social proof (if other people are commenting and reading the articles) and marks you out as a leader within your industry.
The importance of this cannot be underestimated.
This content is part of the HWM Partnership.
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