The term “omnifront” was coined by REVOLT Chairman and Harlemite Sean “Diddy” Combs last night to describe the brand’s diverse multi-platform content. The fact that REVOLT is everywhere, anywhere, anytime was underscored multiple times throughout the presentation with several announcements including the unveiling of a comprehensive “Road to Truth” study on how brands can successfully market to millennials, a new free REVOLT app for iOS and Android devices, and “Making the Brand,” a limited-edition series exclusive to the REVOLT app that takes fans behind the scenes of the two year-long journey to create the REVOLT brand.
Those joining Mr. Combs on this groundbreaking night for his new music network included REVOLT CEO Keith Clinkscales, President and Co-founder Andy Schuon and Executive Vice President, Head of Programming & Production Val Boreland as well as talent including hosts DJ Damage and Sibley and the newest editions to the REVOLT team – the hosts of Clear Channel Power 105 hit morning show “The Breakfast Club” – DJ Envy, Angela Yee, and Charlamagne Tha God. The evening also featured a special appearance by Andre Harrell and a performance by Childish Gambino and Dillon Francis.
The #1 network for social influence, REVOLT is the most influential music television network on Twitter, where tweets about REVOLT are seen by 200 people on average – twice as many individuals as MTV and VH1, and three times as many people as E!.* “Born from a curator of cool and influencer of culture, Sean Combs, REVOLT follows suit with its level of influence on the platforms Millennials use often to share and find relevant music news and news in general,” stated Bob Gruters, REVOLT Executive Vice President, Head of Ad Sales & Integrated Marketing, revealing the Nielsen data from March and April 2014. “Now is the time to invest in this generation through a relevant brand that is building momentum, REVOLT,” he stressed.
Accelerating their mobile app release, REVOLT continues to live in ‘perpetual beta,’ benefiting from their independent status to experiment with technology and programming. “We are living our own audience insights by releasing our app early,” said Jake Katz, REVOLT VP of Audience Insights. “By putting the unfinished product in the hands of our audience, we will be able to build its design to be radically intuitive based on their feedback, but more importantly let the early fans champion it into the culture.”
From our friends via 135th Street Agency
Photo credit: Star-Studded Event Features Chairman Sean “Diddy” Combs, REVOLT TV execs and Network Talent including Hosts of “The Breakfast Club”
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