Andre Harrell has been named the new Vice Chairman of Harlem’s Puff Daddy REVOLT TV. In his new role, Harrell will use his extensive music knowledge to lead the inaugural REVOLT Music Conference (RMC) taking place October 2014 in Miami. Through the music conference, Harrell will also create new opportunities for REVOLT with technology companies, brands, and the music industry largely focusing on business development, outreach and strategic partnerships.
Andre Harrell is an entertainment powerhouse with an unmatched track record spanning film, television, music, and branding. In his illustrious career spanning four decades, Harrell counts among his highlights:
Film & Television: Executive produced Strictly Business, starring Halle Berry in her first role and executive produced hit-show “New York Undercover” with television mainstay Dick Wolf. Later executive produced dance film Honey starring Jessica Alba.
Music: One of the only music executives with a hit in every decade since the 1970s, most recently executive producing Robin Thicke’s chart-topping “Blurred Lines,” the most played song on radio in 2013 and biggest single in radio history. Additionally, Harrell discovered artists including Sean “Puffy” Combs, Mary J Blige, Robin Thicke, Jodeci, Harrell also founded Uptown Records and served as the president of Motown and Bad Boy Records.
Branding: Founded and ran advertising agency Nu America, working on campaigns for Tommy Jeans, Footaction USA, and Apollo Theater Foundation. As vice chairman of Combs Enterprises, Harrell has advised on marketing efforts for Sean John, Ciroc and newly launched REVOLT. He has also worked with Bono to introduce the (RED) campaign for HIV/AIDs awareness among the urban market in addition to producing Urban Aid for LifeBeat at Madison Square Garden, a benefit concert televised on BET and MTV.
“I’m thrilled to help REVOLT increase its influence as the only revolutionary music network tapped into what fans and artists truly want,” said REVOLT‘s new Vice Chairman Andre Harrell. “I look forward to using my expertise, industry experience and relationships to help grow REVOLT’s brand presence in the months and years to come through the music conference and beyond.”
Andre Harrell Full Bio: http://bit.ly/Harrell_Bio
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