We love Steve Aokie, especially after he collaborated on the Live A Lavish Life in epic “$4 Mil” video with Harlem man Mase last month. Now, he’s partnered with STRONG by Zumba, to create a new music-led, high intensity workout, celebrated their partnership and world premiere of Aoki’s exclusive song for the class at Exchange LA recently.
Attendees got a behind-the-scenes look at what happens when a Grammy®-nominated producer and one of the biggest fitness brands in the world collaborate.
The night began with a demonstration of how the brand uses reverse engineering to produce unique music that perfectly syncs to the workout.
Check out the launch party video from the event:
The demo was followed by a STRONG by Zumba class hosted by top Master Trainers and co-creator Ai Lee Syarief from Switzerland. Aoki’s song, “Champion” debuted exclusively to the class which included, notable influencers and Celebrity TV Host Mario Lopez.
Photo credit: 1) Steve Aoki and Mario Lopez. 2) Steve Aoki and Claudia Leitte. 3) Jeanette Jenkins, Michelle Lewin, Steve Aoki and Brittne “Babe” Jackson. 4) Alex McLean (left), Ai Lee Syarief (center), and Abraham Hernandez (right).
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