By HWM
Roche Investors, founded by Trish Paravas, has launched sales for its first boutique condominium project, Roche Residences, located in historic Harlem.
This initiative aims to set a new standard for high-end living tailored to the affordable market.
A Strategic Choice for Development
Trish Paravas, who immigrated to the United States from India with just $180, has strategically chosen Central Harlem as her entry point into Manhattan’s competitive real estate landscape. Like most of Harlem, this area is rich in historical significance and presents an opportunity for development that aligns with her vision of accessible luxury.
She told Mann Publications, “My goal was to create a prototype of my business model and test it in the market, ensuring its viability before seeking any external investments,” explains Trish Paravas, CEO, of Roche Investors. “I identified Central Harlem as an ideal location for this endeavor because I firmly believe that this area offers exceptional opportunities for development and growth, and I envision it evolving into the next vibrant ‘downtown’ area in the coming years.”
Unique Offerings in a Historic Setting
The project involves converting a 1910 townhouse at 34 East 126th Street into three distinct units that maintain the charm of Harlem’s brownstone architecture.
The offerings include Townhouse Triplex: A three-bedroom residence with private gardens and a home theater, priced at $2,249,000. Suite Two: A two-bedroom suite featuring custom kitchen cabinetry and a private balcony, listed at $949,000. And the Duplex Penthouse: A two-bedroom unit with a private rooftop, offered at $1,249,000.
Elevating Urban Living
Roche Residences aims to provide living without the typical price tag associated with luxury properties. Each unit comes fully furnished and includes amenities: Complimentary Housekeeping: one year of housekeeping services for added convenience. On offer is a Gym Membership: a one-year membership at Equinox to promote a healthy lifestyle. Home Meal Subscription, and a year-long subscription to a meal service for gourmet dining without the hassle of cooking.
Commitment to Sustainability
Roche Investors is dedicated to incorporating sustainability into their developments. Each residence features energy-efficient designs and materials, ensuring that luxury living can also be environmentally conscious.
Embracing Harlem’s Cultural Heritage
Paravas highlights the importance of Harlem’s cultural heritage and vibrant community. Landmarks like the Apollo Theater are just a stone’s throw away from Roche Residences, adding to the neighborhood’s appeal.
Competitive Pricing Strategy
With prices set at around $800 per square foot—significantly lower than the typical range of $1,100 to $1,350—Roche Residences offers potential buyers an opportunity for immediate equity gains.
Looking Ahead
This project marks the beginning of Roche Investors’ plans for further developments in New York City, with more townhome projects on the horizon.
For more information about Roche Investors and their approach to redefining luxury living, visit their website.
Photo credit: 1-3) Roche Investors.
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