Capucine De Wulf, Sister Brand To Juliska, Announces First Retail Experience At Bloomingdales NYC Flagship

October 18, 2024

Capucine De Wulf, the new jewelry brand from Juliska Co-Founder Capucine De Wulf Gooding, debuted her fall fashion collection at Bloomingdales NYC flagship location on August 29th, 2024.

The brand’s inaugural retail pop-up experience, which will be open to the public through January of 2025, will feature signature pieces from the Fall 2024 collection alongside a limited edition, exclusive necklace and earring set. The set, titled ‘Scarab Empress’, features intricate gemstone scarab beetles in amethyst, onyx, tiger eye, labradorite and turquoise nestled in 18Kgold plate over brass.

The pop-up theme is “Life is a garden. Let’s grow love!” and features a custom 14-foot botanical tapestry and 5-foot golden flower sculptures. This comes as an exciting next step in brand growth for the company by offering new and existing customers an opportunity to view the collections like never before. The display will encourage shoppers to venture into the world of Capucine De Wulf where self-expression and authenticity take physical form as artisanal jewelry.

With love and growth at the forefront of the brand, Capucine De Wulf believes that life is a garden, and women are its gardeners. A message that can be seen throughout all collections, each piece in the fashion collection is an extension of this motif while simultaneously maintaining unique qualities. The collections include a range of necklaces, rings, bracelets, and earrings designed with luxury and comfort in mind to meet women where they are in life. 

The Fall 2024 collection is available on the Capucine De Wulf website here: https://capucinedewulf.com/, along with limited pieces available for purchase at the Bloomingdale’s pop-up at 59th Street and, 1000 Third Avenue, Lexington Ave, New York, NY 10022.

Capucine De Wulf:

Capucine De Wulf is a jewelry brand made for and inspired by the many facets of womanhood. Brought to you by the co-founder (with her husband David Gooding) of artisanal homeware brand Juliska, Capucine built the jewelry brand on the belief that life is a garden, and women are it’s gardeners.


Influenced by generations of powerful women in her own life, Capucine hopes to plant seeds of love one piece at a time. The brand aims to honor their values of self-love and loving others by building a community on self-expression, empowerment, authenticity, and adventure.

Photo credit: HWM


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