Adapting Website Localization For A Mobile Age

Website localization is a normal practice in this world which has become a global village and physical boundaries do not matter anymore.

Every business and setup that sees the potential of getting profit overseas has started to make the most of it. Moreover, the use of gadgets and devices has also brought a new revolution transforming the traditional methods of accessing information. The websites require translation as a basic step of localization which demands getting help from a professional website localization company. However, optimization comes as the next integral step. It is important to optimize for an engaging mobile experience.

Everything has been adapted to an app, software, and program to make it equally accessible in this digital age. Localization has become evident in this mobile age and optimizing the websites, software, and applications is crucial to facilitate the global audience with an experience of a lifetime where they can access things on the go, remotely, and whenever they are going places.

Three of the main practices that can help with effective localization for mobile devices are shared below.

Screen Size and Readability

Mobile devices come with a limited screen size. Regardless of variation in sizes, these screens can not be a substitute for big screens such as laptops, LEDs, or others. To make the content go well with given screen sizes and be readable, make sure you consider the following factors.

Concise content

The attention span of viewers has been reduced and become shorter. People barely spend a few seconds on a video and move on. This is why shorts on YouTube and reels on important social media platforms i.e. Facebook and Instagram have become popular more than ever. Therefore, it is important to focus on the concise content. You should prioritize the key information, also try to translate succinctly, and avoid text overloading.

Microinteractions

Micro-interactions and localization go hand in hand. Make sure that you are flexible enough to adapt buttons, menus, and interactive elements for the touchscreens. Also, consider finger size for touching screens along with the cultural preferences for iconography that you are presenting. Also, you should ensure that you have a competent website localization company onboard with you for a smooth process.

Font optimization

The font selection can be tricky and challenging while handling the localization for applications and mobile versions. Make sure that you choose a clear and readable font. Don’t fall for the intricate designs that are hard to comprehend or have visibility problems. The readable fonts often go well with the translation across different languages and character sets. Therefore, take your time to optimize the font and do not overlook this factor.

Speed is vital: Localization for Performance

The speed is extremely crucial in mobile versions. The websites and applications that take more than usual time to process are often rejected by the viewers. The performance of the applications and mobile sites greatly depends on the speed.

Image optimization

It is important to use compressed images for a better user experience on smartphones. These should be able to load quickly on slower mobile connections. You should define the dimensions for the images and convey them to the relevant teams. The alternative text descriptions for translated versions can do great.

Code efficiency

Code efficiency is another important matter to be considered vigilantly for the smooth functioning of websites on smartphones. You should be using clean and efficient code ensuring that website performance across diverse mobile devices and operating systems (iOS, Android) remains stable and smooth.

Culturally relevant content

Cultural relevance is always there and an inseparable part of translation and localization. It gets more crucial for the localization process. Make sure that the content that you are localizing for mobile and similar devices does not violate the cultural practices of the targeted region. Content localization services can be challenging due to the cultural implications so make sure that you optimize loading times by prioritizing your content and making it most relevant to the target audiences’ mobile browsing habits and behaviors.

Localization for User Behavior

User behaviour, browsing habits, and purchase paradigms are important to consider while localizing mobile devices.

Layout and navigation

The layout and navigation can either disappoint your potential user making him never return or can make him come back with a lot more users. The cultural preferences and navigation style have a heavy influence over user experience. Hence adapting the menus and layout for different cultures can help you achieve your desired results swiftly.

Offline functionality

Though the offline functionality comes with a lot of complexities, it can be remarkable to offer some offline functionality. You should consider offering offline content viewing or local data storage for the users, particularly in areas where there is limited internet access. This can make your potential users rely on your website for good.

Payment methods

Integrating easy and more workable payment methods can also make you excel more in the long run. Content localization services can pay back effectively only if you work on the whole process dedicatedly. Make sure that you integrate popular and local payment gateway to facilitate your user with a seamless checkout experience. The payment gateways often get stuck on mobile versions making users suffer. So ensure that your mobile e-commerce site offers a smooth and seamless medium of payments.

Conclusion

Acquiring a professional website localization company is inevitable for a smooth localization experience. When it comes to localizing the websites for mobile devices localization gets challenging and tricky. Considering the screen size, speed, and localization for user behaviour can make the whole process swift producing a product that is mobile-friendly and equally accessible.

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact